LuisaViaRoma was founded in the early 1930s by Luisa Jaquin, her imagination, and later that of her grandson Andrea Panconesi. They have turned this high street boutique into a landmark for lovers of fashion and luxury all over the world. It earned its fortune by scouting emerging stylists who would then dominate the pantheon of global fashion (they were the first to bring the then-unknown Kenzo to Italy in the late 1960s). Another successful move was to open an online boutique in 1999, when few people were willing to take the risk of buying on the web.

Today LuisaViaRoma is a global powerhouse of e-commerce with 5 million visitors a month, and its Florence store also offers a digitalised purchasing experience: instead of displaying the garments, they have been replaced with interactive installations. Luckily though, some things never change, like the pleasure of a relaxing break before or after your shopping spree at Floret on the elegant terrace designed by Patricia Urquiola, where you can stop for a Saturday brunch.