Alphonse Mucha: the Seduction of Art Nouveau

This is the first time in Florence for Alphonse Mucha, the most important Czech artist, father of Art Nouveau and creator of iconic images. In the late 19th and early 20th centuries Paris was considered the center of the art world. It is the so-called Belle Époque, there is great enthusiasm, and Alphonse Mucha, thanks in part to his meeting with Sara Bernhardt, becomes the most famous and disputed artist of the time. His works, illustrations, theater posters, and nascent advertising are accessible to all. A new form of communication was born with him: the beauty of flowering maidens, portrayed in a blend of the sacred and the profane, voluptuous and seductive figures, depicted in a unique compositional style, became characteristic of the famous “Mucha style”. His images immediately became world famous, his style was the most imitated, the powerful beauty of his women entered everyone’s collective imagination.