Aquazzura has been a cult among fashion enthusiasts worldwide since 2011, the year when it came about through the meeting between a Colombian designer and the Florentine art of shoemaking.

“The Meghan Markle effect” has recently caused sales to boom. The nude suede pumps that the not-yet-Duchess of Sussex wore for the announcement of her engagement to Harry sold out in less than 24 hours. They were by Italian luxury brand Aquazzura and their creator, young Colombian designer Edgardo Osorio, stated in an interview that the choice had been “a complete surprise” to him, but that Meghan Markle “has been a fan of the brand from the very start”. That start dates back to 2011 when Aquazzura debuted with Osorio himself as founder and creative director: then aged just 25, the designer already had a history studded with awards and collaborations with emblematic names such as Salvatore Ferragamo, René Caovilla and Roberto Cavalli.

Its headquarters in Florence, where he found “the best craftsmen in the world”, have been joined by shops in New York, Miami, Las Vegas, Dubai, Moscow, Doha, Coast Mesa in California and Milan. As for Meghan, it must be said that she is in good company, considering that other icons of style of the calibre of Julianne Moore, Jennifer Lawrence, Gwyneth Paltrow, Nicole Kidman, Rihanna, Beyoncé, Amal Clooney, Emma Watson, not to mention Olivia Palermo, Solange Knowles, Kendall Jenner and Gigi Hadid, have all been photographed wearing Aquazzura shoes. In the meantime, the phrase most often pronounced in all languages in Lungarno Corsini is “I’d buy them all”: the comment that shoes by Edgardo Osorio arouse in almost all the women who pass that way.